{"id":9378,"date":"2026-06-12T04:07:07","date_gmt":"2026-06-12T09:07:07","guid":{"rendered":"https:\/\/alturaservice.com\/?p=9378"},"modified":"2026-08-11T07:43:23","modified_gmt":"2026-08-11T12:43:23","slug":"meet-our-experts-crew-specialist-edition","status":"publish","type":"post","link":"https:\/\/alturaservice.com\/en\/meet-our-experts-crew-specialist-edition\/","title":{"rendered":"MEET OUR EXPERTS \u2014\u00a0Crew Specialist Edition\u00a0"},"content":{"rendered":"\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9387 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/alturaservice.com\/wp-content\/uploads\/2026\/05\/tatii-1024x256.jpg\" alt=\"\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"256\" class=\"wp-image-9387 lazyload\" src=\"https:\/\/alturaservice.com\/wp-content\/uploads\/2026\/05\/tatii-1024x256.jpg\" alt=\"\" srcset=\"https:\/\/alturaservice.com\/wp-content\/uploads\/2026\/05\/tatii-1024x256.jpg 1024w, https:\/\/alturaservice.com\/wp-content\/uploads\/2026\/05\/tatii-300x75.jpg 300w, https:\/\/alturaservice.com\/wp-content\/uploads\/2026\/05\/tatii-768x192.jpg 768w, https:\/\/alturaservice.com\/wp-content\/uploads\/2026\/05\/tatii-18x5.jpg 18w, https:\/\/alturaservice.com\/wp-content\/uploads\/2026\/05\/tatii.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Tati joined Altura as a Crew Performance Specialist after years of flying. She talks about why engaged crew sell better, what most people\u00a0don\u2019t\u00a0appreciate about the job, and the project\u00a0she\u2019s\u00a0most proud of.<\/em>\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>About Tati<\/strong>\u00a0<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>How did you get into the aviation industry?<\/strong>\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">I took my first flight when I was 8 years old, and from that moment on I knew I wanted to be\u00a0cabin crew.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>What does a Crew Performance Specialist do, in your own words?<\/strong>\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">We give cabin crew a clear understanding of how the onboard sales operation works, whether they are new joiners or have been flying for years. That bigger picture matters, because knowledge is what lets\u00a0crew\u00a0feel like a fundamental part of the\u00a0programme\u00a0rather than just people delivering it. Crew are our sales force onboard, and a confident, engaged crew sells better.\u00a0So\u00a0we also work on engagement, through incentives,\u00a0training\u00a0and the\u00a0small things\u00a0that keep people connected to the\u00a0programme\u00a0over time.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>What does a typical week look like for you?<\/strong>\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">There\u00a0isn\u2019t\u00a0really a typical week, which is part of what I love about the role. In any given week I might be designing an incentive, building training materials, running virtual sessions with crew, coaching new\u00a0joiners\u00a0or working through the admin that keeps it all moving. It is a role that asks you to switch between\u00a0the strategic\u00a0and\u00a0the practical\u00a0constantly.\u00a0<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><em>\u201cCrew are our sales force onboard, and a confident, engaged crew sells better.\u201d<\/em>\u00a0<\/strong><\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>The craft<\/strong>\u00a0<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>What do you find most interesting about working with cabin crew?<\/strong>\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Having been\u00a0crew\u00a0myself, I love sharing what I know about the onboard sales side. We speak the same language. The moment I tell them\u00a0I\u2019ve\u00a0sold onboard too, something shifts. They trust you differently because they know you understand what they are working with at\u00a035,000 feet.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>What makes a crew team really click together?<\/strong>\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Trust, more than anything. Communication and shared responsibility are how you build it, but trust is what you are really working towards. A crew that trusts each other handles a difficult flight or a tough sales day completely differently.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>What\u2019s\u00a0the most rewarding part of the work you do with airline partners?<\/strong>\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">When crew start bringing their own ideas to the\u00a0programme. The moment they go from following the incentives to suggesting them, you know the engagement is real.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>What\u2019s\u00a0something about cabin crew life that\u00a0people on the\u00a0outside\u00a0don\u2019t\u00a0appreciate enough?<\/strong>\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How hard it is to actually become\u00a0crew.\u00a0I\u2019d\u00a0almost given up before I finally got in at 33. And it\u00a0doesn\u2019t\u00a0stop once\u00a0you\u2019re flying. There\u2019s constant studying, and every year you re-sit\u00a0licence\u00a0exams to keep flying.\u00a0It\u2019s\u00a0demanding.\u00a0It\u2019s\u00a0also one of the most beautiful careers I can imagine, but the effort behind it is rarely visible from the outside.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Working at Altura<\/strong>\u00a0<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>What\u2019s\u00a0the best part about working at Altura?<\/strong>\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Being trusted with new things.\u00a0Altura keeps giving me work that pushes me outside my comfort zone, but with the tools and the support to actually do it well.\u00a0That combination of trust and backing is what has made me grow here.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>How would you describe the team culture?<\/strong>\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Flexible, committed, honest. People listen to each other\u2019s ideas properly,\u00a0not as a\u00a0courtesy.\u00a0That\u2019s\u00a0rarer than it sounds.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>A project\u00a0that\u2019s\u00a0stuck with you?<\/strong>\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Too many to pick one. The crew workshop we ran in London, where we spent days working directly with the crew in the field. And the system transition in Argentina, which pushed all of us. We had to go the extra mile, and the result was something\u00a0I\u2019m\u00a0genuinely proud of.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Off the clock<\/strong>\u00a0<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>What did you want to be when you were growing up?<\/strong>\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Cabin crew.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>What are\u00a0you into\u00a0outside of work?<\/strong>\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Training my dog, plants, hiking,\u00a0reading\u00a0and finding new coffee shops.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>One piece of advice for someone starting out in aviation?<\/strong>\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Take every opportunity to learn. Aviation has so many directions to grow into.\u00a0Form\u00a0your own opinions from your own\u00a0experiences, and\u00a0put your full effort into whatever you are doing.\u00a0It\u2019s\u00a0an addictive industry in the best way. Once\u00a0you\u2019re\u00a0in, you always come back.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Tati joined Altura as a Crew Performance Specialist after years of flying. She talks about why engaged crew sell better, what most people\u00a0don\u2019t\u00a0appreciate about the job, and the project\u00a0she\u2019s\u00a0most proud of.\u00a0 About Tati\u00a0 How did you get into the aviation industry?\u00a0 I took my first flight when I was 8 years old, and from that [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9388,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MEET OUR EXPERTS \u2014\u00a0Crew Specialist Edition\u00a0 | Altura<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alturaservice.com\/en\/meet-our-experts-crew-specialist-edition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MEET OUR EXPERTS \u2014\u00a0Crew Specialist Edition\u00a0 | Altura\" \/>\n<meta property=\"og:description\" content=\"Tati joined Altura as a Crew Performance Specialist after years of flying. She talks about why engaged crew sell better, what most people\u00a0don\u2019t\u00a0appreciate about the job, and the project\u00a0she\u2019s\u00a0most proud of.\u00a0 About Tati\u00a0 How did you get into the aviation industry?\u00a0 I took my first flight when I was 8 years old, and from that [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alturaservice.com\/en\/meet-our-experts-crew-specialist-edition\/\" \/>\n<meta property=\"og:site_name\" content=\"Altura\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-12T09:07:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-11T12:43:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alturaservice.com\/wp-content\/uploads\/2026\/05\/3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Juanita 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