{"id":6714,"date":"2025-01-05T18:18:00","date_gmt":"2025-01-05T23:18:00","guid":{"rendered":"https:\/\/alturaservice.com\/?p=6714"},"modified":"2026-03-12T09:06:00","modified_gmt":"2026-03-12T14:06:00","slug":"reshaping-inflight-retail-versilia-founder-perspective-2","status":"publish","type":"post","link":"https:\/\/alturaservice.com\/es\/reshaping-inflight-retail-versilia-founder-perspective-2\/","title":{"rendered":"Navegando los cielos: C\u00f3mo estamos transformando el retail a bordo en Altura"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/01\/Neale_Jouques_OBE_Altura.jpg\" alt=\"\" class=\"wp-image-8790 lazyload\"\/><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"250\" src=\"https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/01\/Neale_Jouques_OBE_Altura.jpg\" alt=\"\" class=\"wp-image-8790 lazyload\" srcset=\"https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/01\/Neale_Jouques_OBE_Altura.jpg 1000w, https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/01\/Neale_Jouques_OBE_Altura-300x75.jpg 300w, https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/01\/Neale_Jouques_OBE_Altura-768x192.jpg 768w, https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/01\/Neale_Jouques_OBE_Altura-18x5.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>When we launched Altura, our ambition was clear \u2014 to create a different kind of inflight retail partner. One that puts airlines first. One that isn\u2019t tied to legacy systems or rigid models. And one that can move fast in a sector where agility is increasingly essential. Less than a decade later, we\u2019ve built a business that delivers exactly that \u2014 and it\u2019s been an incredible journey so far.\u00a0<\/p>\n\n\n\n<p>From day one, our independence has defined us. In an industry where many providers are deeply connected to catering, tech platforms or wholesale distribution, we\u2019ve chosen to remain focused on one thing: delivering tailored inflight retail solutions that serve our airline partners and their passengers. That freedom has given us the ability to be objective, creative and responsive.&nbsp;<\/p>\n\n\n\n<p>Today, we\u2019re proud to work across three core airline segments \u2014 and each one brings unique opportunities.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Supporting low-cost carriers&nbsp;<\/h3>\n\n\n\n<p>For LCCs, we offer complete retail delivery. These airlines often face challenges managing onboard retail in-house \u2014 from stock control and payments to crew engagement and margin performance. We step in with a full-service approach that simplifies operations and drives revenue, without adding complexity. Our flexible models allow us to scale with the airline and respond quickly to shifting demand.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Powering emerging airlines<\/h3>\n\n\n\n<p>New carriers are often the most open to innovation. They\u2019re not held back by legacy suppliers or systems, and they\u2019re ready to build modern, data-led retail programmes from scratch. That\u2019s where we thrive. We help these airlines design agile, scalable solutions \u2014 combining smart product ranges with intuitive systems and efficient ground operations.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Helping traditional airlines evolve&nbsp;<\/h3>\n\n\n\n<p>For legacy carriers, the move to buy-on-board can be a significant cultural and operational shift. We\u2019ve supported several through this transition \u2014 introducing hybrid models that retain key complimentary services while introducing paid elements where appropriate. It\u2019s a careful balance of revenue optimisation and brand protection, and we take pride in getting it right.<\/p>\n\n\n\n<p>Our ability to blend complimentary and buy-on-board services has proven particularly valuable for traditional carriers. We design commercial models that preserve the passenger experience while introducing new revenue streams \u2014 whether through smart menu structures, dynamic pricing, or flexible barset strategies.&nbsp;<\/p>\n\n\n\n<p>Across all segments, one thing remains constant: we build each programme around the individual airline. No templates. No off-the-shelf bundles. Just well-planned, high-performing solutions tailored to your passengers and your brand.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Product selection that works&nbsp;<\/h3>\n\n\n\n<p>We take a category-led approach to inflight retail \u2014 ensuring every product included in the range earns its place. Whether it meets an immediate passenger need, drives impulse purchase, or reflects the airline\u2019s identity, each SKU has a clear purpose.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Flexible, fit-for-purpose technology&nbsp;<\/h3>\n\n\n\n<p>We don\u2019t push a one-size-fits-all tech platform. Instead, we select the best tools for each airline\u2019s size, structure and goals \u2014 whether that\u2019s EPOS systems, inventory platforms, or payment integrations. This gives our clients the flexibility to stay up to date and scale smartly, without being tied to outdated systems.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/alturaservice.com\/userfiles\/images\/205756789-1200px.jpg\" alt=\"\"\/><noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/alturaservice.com\/userfiles\/images\/205756789-1200px.jpg\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lean, effective operations&nbsp;<\/h3>\n\n\n\n<p>Our team may be small \u2014 around 80 people globally \u2014 but our impact is anything but. We run lean, efficient operations designed to deliver value, not bureaucracy. That means faster decisions, lower overheads, and greater responsiveness. It\u2019s one of the reasons we\u2019re trusted to manage high-value retail operations with confidence and clarity.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Leading through change<\/h3>\n\n\n\n<p>Sustainability is no longer a secondary consideration \u2014 and we\u2019re supporting our airline partners to move forward. From optimised packaging and product sourcing to smarter barset planning and waste reduction, we\u2019re building inflight retail strategies with environmental impact in mind. And while we still have work to do, we\u2019re proud to be part of the solution.&nbsp;<\/p>\n\n\n\n<p>We\u2019ve come a long way in a short space of time \u2014 but our focus hasn\u2019t changed. We remain committed to independence, built for flexibility, and powered by a team of experts who genuinely care about getting it right. In an industry that continues to evolve, we\u2019re not just keeping pace \u2014 we\u2019re helping to lead.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/alturaservice.com\/userfiles\/images\/219701890-1200px.jpg\" alt=\"\"\/><noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/alturaservice.com\/userfiles\/images\/219701890-1200px.jpg\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>When we launched Altura, our ambition was clear \u2014 to create a different kind of inflight retail partner. One that puts airlines first. One that isn\u2019t tied to legacy systems or rigid models. And one that can move fast in a sector where agility is increasingly essential. Less than a decade later, we\u2019ve built a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6718,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/alturaservice.com\/es\/wp-json\/wp\/v2\/posts\/6714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alturaservice.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alturaservice.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alturaservice.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alturaservice.com\/es\/wp-json\/wp\/v2\/comments?post=6714"}],"version-history":[{"count":1,"href":"https:\/\/alturaservice.com\/es\/wp-json\/wp\/v2\/posts\/6714\/revisions"}],"predecessor-version":[{"id":9148,"href":"https:\/\/alturaservice.com\/es\/wp-json\/wp\/v2\/posts\/6714\/revisions\/9148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alturaservice.com\/es\/wp-json\/wp\/v2\/media\/6718"}],"wp:attachment":[{"href":"https:\/\/alturaservice.com\/es\/wp-json\/wp\/v2\/media?parent=6714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alturaservice.com\/es\/wp-json\/wp\/v2\/categories?post=6714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alturaservice.com\/es\/wp-json\/wp\/v2\/tags?post=6714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}