{"id":8742,"date":"2025-02-20T23:44:09","date_gmt":"2025-02-21T04:44:09","guid":{"rendered":"https:\/\/alturaservice.com\/?p=8742"},"modified":"2026-05-14T05:48:21","modified_gmt":"2026-05-14T10:48:21","slug":"the-retail-challenge-less-space-higher-expectations","status":"publish","type":"post","link":"https:\/\/alturaservice.com\/es\/the-retail-challenge-less-space-higher-expectations\/","title":{"rendered":"El reto del retail: menos espacio, m\u00e1s expectativas"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/10\/Less-Space-Higher-Expectations.jpg\" alt=\"\" class=\"wp-image-9219 lazyload\"\/><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"250\" src=\"https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/10\/Less-Space-Higher-Expectations.jpg\" alt=\"\" class=\"wp-image-9219 lazyload\" srcset=\"https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/10\/Less-Space-Higher-Expectations.jpg 1000w, https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/10\/Less-Space-Higher-Expectations-300x75.jpg 300w, https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/10\/Less-Space-Higher-Expectations-768x192.jpg 768w, https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/10\/Less-Space-Higher-Expectations-18x5.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/figure>\n\n\n<figure><\/figure>\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>El retail a bordo debe cumplir en tres frentes:<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:list {\"ordered\":true,\"start\":1} --><\/p>\n<ol class=\"wp-block-list\" start=\"1\"><!-- wp:list-item --><\/p>\n<li><strong>Satisfacci\u00f3n del pasajero<\/strong><\/li>\n<p><!-- \/wp:list-item --> <!-- wp:list-item --><\/p>\n<li><strong>Eficiencia operativa<\/strong><\/li>\n<p><!-- \/wp:list-item --> <!-- wp:list-item --><\/p>\n<li><strong>Desempe\u00f1o comercial<\/strong><\/li>\n<p><!-- \/wp:list-item --><\/ol>\n<p><!-- \/wp:list --> <!-- wp:paragraph --><\/p>\n<p>La aerol\u00ednea en cuesti\u00f3n transportaba una gama amplia y poco rentable, con escasa claridad sobre lo que funcionaba y lo que no. Nuestro desaf\u00edo fue simplificar la oferta sin comprometer la variedad para el cliente ni la percepci\u00f3n de marca.<\/p>\n<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\">Nuestro enfoque: gesti\u00f3n por categor\u00eda y control de SKUs\u00a0<\/h3>\n<p><!-- \/wp:heading --> <!-- wp:paragraph --><\/p>\n<p>Implementamos una\u00a0<strong>estrategia de gesti\u00f3n por categor\u00eda<\/strong>, tratando cada categor\u00eda (comida, bebida, boutique, regalos) como un \u00e1rea de negocio independiente. Esto nos permiti\u00f3 evaluar cada SKU en funci\u00f3n de:<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:list --><\/p>\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/p>\n<li><strong>Contribuci\u00f3n a ventas<\/strong><\/li>\n<p><!-- \/wp:list-item --> <!-- wp:list-item --><\/p>\n<li><strong>Relevancia para pasajeros<\/strong><\/li>\n<p><!-- \/wp:list-item --> <!-- wp:list-item --><\/p>\n<li><strong>Desempe\u00f1o de margen<\/strong><\/li>\n<p><!-- \/wp:list-item --> <!-- wp:list-item --><\/p>\n<li><strong>Practicidad operativa<\/strong>\u00a0(p.ej. peso de carga, tiempo manejo)<\/li>\n<p><!-- \/wp:list-item --><\/ul>\n<\/p>\n<p><strong>A partir de ah\u00ed, redise\u00f1amos la oferta a bordo para incluir solo productos con un rol claro. Esto se apoy\u00f3 en:<\/strong><\/p>\n<ul>\n<li><b data-olk-copy-source=\"MailCompose\">Planificaci\u00f3n del espacio<\/b>\u00a0para mejorar la colocaci\u00f3n y visibilidad del producto.<\/li>\n<li>Una revisi\u00f3n\u00a0<b>estrategia promocional<\/b>\u00a0enfocada en las necesidades del pasajero.<\/li>\n<li>Un redise\u00f1o completo de la\u00a0<b>Folleto a bordo<\/b>\u00a0para alinear mensaje y disposici\u00f3n<\/li>\n<li>Ongoing\u00a0<b>range performance reviews<\/b>\u00a0para seguir optimizando con el tiempo<\/li>\n<\/ul>\n<h5><!-- wp:image {\"id\":8744,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/h5>\n<figure class=\"wp-block-image size-full\"><!-- wp:image {\"id\":8121,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"alignnone wp-image-8749 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/05\/Trolley-items-Altura-banner.jpg\" alt=\"\" width=\"1000\" height=\"250\" \/><noscript><img decoding=\"async\" class=\"alignnone wp-image-8749 size-full lazyload\" src=\"https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/05\/Trolley-items-Altura-banner.jpg\" alt=\"\" width=\"1000\" height=\"250\" srcset=\"https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/05\/Trolley-items-Altura-banner.jpg 1000w, https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/05\/Trolley-items-Altura-banner-300x75.jpg 300w, https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/05\/Trolley-items-Altura-banner-768x192.jpg 768w, https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/05\/Trolley-items-Altura-banner-18x5.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/figure>\n<p><!-- \/wp:image --><\/figure>\n<h5><!-- \/wp:image --><\/h5>\n<h5><em>Al identificar que la gama era demasiado amplia y no satisfac\u00eda las necesidades de los pasajeros, redujimos dr\u00e1sticamente el n\u00famero de SKUs y aumentamos el espacio disponible para los productos necesarios. Esto mejor\u00f3 la disponibilidad, redujo la complejidad del servicio a bordo para la tripulaci\u00f3n, impuls\u00f3 las ventas y aument\u00f3 la satisfacci\u00f3n del cliente.<\/em><\/h5>\n<h5><strong>Mark Evans \u2013 Jefe de Comercio<\/strong><\/h5>\n<h4>\u00a0<\/h4>\n<h4><!-- wp:heading {\"level\":3} --><\/h4>\n<h3 class=\"wp-block-heading\">El resultado: m\u00e1s ventas, menor carga<\/h3>\n<h4><!-- \/wp:heading --> <!-- wp:paragraph --><\/h4>\n<p>Al reducir la gama a solo\u00a0<strong>44 SKUs<\/strong>\u00a0\u2013 menos de la mitad de lo que suelen llevar los competidores \u2013 y reduciendo el peso total a\u00a0<strong>11kg<\/strong>, we created a leaner, smarter product offer that delivered results.<\/p>\n<h4><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/h4>\n<p><strong><em>Resultados clave:<\/em><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Cada SKU aport\u00f3 de forma significativa a los ingresos<\/li>\n<p><!-- \/wp:paragraph --> <!-- wp:list-item --><\/p>\n<li>Reposici\u00f3n m\u00e1s simple y servicio m\u00e1s \u00e1gil a bordo<\/li>\n<p><!-- \/wp:list-item --> <!-- wp:list-item --><\/p>\n<li>Menos desperdicio y mejor planificaci\u00f3n de carga<br \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8756  lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/05\/16-year-on-year-growth-in-sales-1-1024x512.png\" alt=\"\" width=\"380\" height=\"190\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8756  lazyload\" src=\"https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/05\/16-year-on-year-growth-in-sales-1-1024x512.png\" alt=\"\" width=\"380\" height=\"190\" srcset=\"https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/05\/16-year-on-year-growth-in-sales-1-1024x512.png 1024w, https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/05\/16-year-on-year-growth-in-sales-1-300x150.png 300w, https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/05\/16-year-on-year-growth-in-sales-1-768x384.png 768w, https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/05\/16-year-on-year-growth-in-sales-1-18x9.png 18w, https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/05\/16-year-on-year-growth-in-sales-1.png 1200w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/><\/noscript><\/li>\n<p><!-- \/wp:list-item --><\/ul>\n<h4><!-- \/wp:list --> <!-- wp:paragraph --><\/h4>\n<\/p>\n<h4><!-- \/wp:paragraph --> <!-- wp:heading {\"level\":3} --><\/h4>\n<h3 class=\"wp-block-heading\">Por qu\u00e9 funcion\u00f3\u00a0<\/h3>\n<h4><!-- \/wp:heading --> <!-- wp:paragraph --><\/h4>\n<p>Una traducci\u00f3n al espa\u00f1ol con exactamente 40 caracteres ser\u00eda:<\/p>\n<h4><!-- \/wp:paragraph --> <!-- wp:list {\"ordered\":true,\"start\":1} --><\/h4>\n<ol class=\"wp-block-list\" start=\"1\"><!-- wp:list-item --><\/p>\n<li><strong>Toma de decisiones basada en datos<\/strong>\u00a0\u2013 dejando que los datos, no opiniones, definieran la gama<\/li>\n<p><!-- \/wp:list-item --> <!-- wp:list-item --><\/p>\n<li><strong>Relevancia para pasajeros<\/strong>\u00a0\u2013 aligning products to real onboard needs<\/li>\n<p><!-- \/wp:list-item --> <!-- wp:list-item --><\/p>\n<li><strong>Simplicidad operativa<\/strong>\u00a0\u2013 facilitando la entrega, el seguimiento y la reposici\u00f3n de la oferta<\/li>\n<p><!-- \/wp:list-item --><\/ol>\n<h4><!-- \/wp:list --> <!-- wp:paragraph --><\/h4>\n<p>Nuestro enfoque demuestra que el retail a bordo no necesita una oferta interminable para ser rentable. Necesita los productos adecuados, con una posici\u00f3n clara y un desempe\u00f1o s\u00f3lido que respalde cada decisi\u00f3n.<\/p>\n<h4><!-- \/wp:paragraph --><\/h4>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>Inflight retail must deliver on three fronts: Passenger satisfaction Operational efficiency Commercial performance The airline in question was carrying a large, underperforming range with little clarity on what was working and what wasn\u2019t. Our challenge was to streamline the range \u2013 without compromising customer choice or brand perception. Our Approach: Category Management and SKU Discipline\u00a0 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9372,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-8742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-https-estefanav-sg-host-com-news-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The retail challenge: Less space, higher expectations | Altura<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alturaservice.com\/es\/the-retail-challenge-less-space-higher-expectations\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The retail challenge: Less space, higher expectations | Altura\" \/>\n<meta property=\"og:description\" content=\"Inflight retail must deliver on three fronts: Passenger satisfaction Operational efficiency Commercial performance The airline in question was carrying a large, underperforming range with little clarity on what was working and what wasn\u2019t. Our challenge was to streamline the range \u2013 without compromising customer choice or brand perception. Our Approach: Category Management and SKU Discipline\u00a0 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alturaservice.com\/es\/the-retail-challenge-less-space-higher-expectations\/\" \/>\n<meta property=\"og:site_name\" content=\"Altura\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-21T04:44:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-14T10:48:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/02\/Versilia_Loadin_Optimisation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Estefania Vilardy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AlturaSoluti1\" \/>\n<meta name=\"twitter:site\" content=\"@AlturaSoluti1\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Estefania Vilardy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alturaservice.com\\\/the-retail-challenge-less-space-higher-expectations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alturaservice.com\\\/the-retail-challenge-less-space-higher-expectations\\\/\"},\"author\":{\"name\":\"Estefania Vilardy\",\"@id\":\"https:\\\/\\\/alturaservice.com\\\/es\\\/#\\\/schema\\\/person\\\/aba24c8db34fffba0af75dd5124801be\"},\"headline\":\"The retail challenge: Less space, higher expectations\",\"datePublished\":\"2025-02-21T04:44:09+00:00\",\"dateModified\":\"2026-05-14T10:48:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/alturaservice.com\\\/the-retail-challenge-less-space-higher-expectations\\\/\"},\"wordCount\":340,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/alturaservice.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/alturaservice.com\\\/the-retail-challenge-less-space-higher-expectations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alturaservice.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Versilia_Loadin_Optimisation.jpg\",\"articleSection\":[\"Case Studies\"],\"inLanguage\":\"es-CO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/alturaservice.com\\\/the-retail-challenge-less-space-higher-expectations\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alturaservice.com\\\/the-retail-challenge-less-space-higher-expectations\\\/\",\"url\":\"https:\\\/\\\/alturaservice.com\\\/the-retail-challenge-less-space-higher-expectations\\\/\",\"name\":\"The retail challenge: Less space, higher expectations | Altura\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alturaservice.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/alturaservice.com\\\/the-retail-challenge-less-space-higher-expectations\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/alturaservice.com\\\/the-retail-challenge-less-space-higher-expectations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alturaservice.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Versilia_Loadin_Optimisation.jpg\",\"datePublished\":\"2025-02-21T04:44:09+00:00\",\"dateModified\":\"2026-05-14T10:48:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/alturaservice.com\\\/the-retail-challenge-less-space-higher-expectations\\\/#breadcrumb\"},\"inLanguage\":\"es-CO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/alturaservice.com\\\/the-retail-challenge-less-space-higher-expectations\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\\\/\\\/alturaservice.com\\\/the-retail-challenge-less-space-higher-expectations\\\/#primaryimage\",\"url\":\"https:\\\/\\\/alturaservice.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Versilia_Loadin_Optimisation.jpg\",\"contentUrl\":\"https:\\\/\\\/alturaservice.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Versilia_Loadin_Optimisation.jpg\",\"width\":1200,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/alturaservice.com\\\/the-retail-challenge-less-space-higher-expectations\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/alturaservice.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The retail challenge: Less space, higher expectations\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/alturaservice.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/alturaservice.com\\\/es\\\/\",\"name\":\"Altura Service Limited\",\"description\":\"The complete airline retail solution\",\"publisher\":{\"@id\":\"https:\\\/\\\/alturaservice.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/alturaservice.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-CO\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/alturaservice.com\\\/es\\\/#organization\",\"name\":\"Altura Service Limited\",\"url\":\"https:\\\/\\\/alturaservice.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\\\/\\\/alturaservice.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/alturaservice.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Altura-Logo-BLACK.webp\",\"contentUrl\":\"https:\\\/\\\/alturaservice.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Altura-Logo-BLACK.webp\",\"width\":900,\"height\":202,\"caption\":\"Altura Service Limited\"},\"image\":{\"@id\":\"https:\\\/\\\/alturaservice.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/AlturaSoluti1\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/altura-service\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/alturaservice.com\\\/es\\\/#\\\/schema\\\/person\\\/aba24c8db34fffba0af75dd5124801be\",\"name\":\"Estefania Vilardy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ab7a2282e223fc050abc989e02f643a5713e04dabe30ae1933a21c7f9905f617?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ab7a2282e223fc050abc989e02f643a5713e04dabe30ae1933a21c7f9905f617?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ab7a2282e223fc050abc989e02f643a5713e04dabe30ae1933a21c7f9905f617?s=96&d=mm&r=g\",\"caption\":\"Estefania Vilardy\"},\"url\":\"https:\\\/\\\/alturaservice.com\\\/es\\\/author\\\/marketing\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The retail challenge: Less space, higher expectations | Altura","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/alturaservice.com\/es\/the-retail-challenge-less-space-higher-expectations\/","og_locale":"es_ES","og_type":"article","og_title":"The retail challenge: Less space, higher expectations | Altura","og_description":"Inflight retail must deliver on three fronts: Passenger satisfaction Operational efficiency Commercial performance The airline in question was carrying a large, underperforming range with little clarity on what was working and what wasn\u2019t. Our challenge was to streamline the range \u2013 without compromising customer choice or brand perception. Our Approach: Category Management and SKU Discipline\u00a0 [&hellip;]","og_url":"https:\/\/alturaservice.com\/es\/the-retail-challenge-less-space-higher-expectations\/","og_site_name":"Altura","article_published_time":"2025-02-21T04:44:09+00:00","article_modified_time":"2026-05-14T10:48:21+00:00","og_image":[{"width":1200,"height":600,"url":"https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/02\/Versilia_Loadin_Optimisation.jpg","type":"image\/jpeg"}],"author":"Estefania Vilardy","twitter_card":"summary_large_image","twitter_creator":"@AlturaSoluti1","twitter_site":"@AlturaSoluti1","twitter_misc":{"Escrito por":"Estefania Vilardy","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/alturaservice.com\/the-retail-challenge-less-space-higher-expectations\/#article","isPartOf":{"@id":"https:\/\/alturaservice.com\/the-retail-challenge-less-space-higher-expectations\/"},"author":{"name":"Estefania Vilardy","@id":"https:\/\/alturaservice.com\/es\/#\/schema\/person\/aba24c8db34fffba0af75dd5124801be"},"headline":"The retail challenge: Less space, higher expectations","datePublished":"2025-02-21T04:44:09+00:00","dateModified":"2026-05-14T10:48:21+00:00","mainEntityOfPage":{"@id":"https:\/\/alturaservice.com\/the-retail-challenge-less-space-higher-expectations\/"},"wordCount":340,"commentCount":0,"publisher":{"@id":"https:\/\/alturaservice.com\/es\/#organization"},"image":{"@id":"https:\/\/alturaservice.com\/the-retail-challenge-less-space-higher-expectations\/#primaryimage"},"thumbnailUrl":"https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/02\/Versilia_Loadin_Optimisation.jpg","articleSection":["Case Studies"],"inLanguage":"es-CO","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/alturaservice.com\/the-retail-challenge-less-space-higher-expectations\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/alturaservice.com\/the-retail-challenge-less-space-higher-expectations\/","url":"https:\/\/alturaservice.com\/the-retail-challenge-less-space-higher-expectations\/","name":"The retail challenge: Less space, higher expectations | Altura","isPartOf":{"@id":"https:\/\/alturaservice.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/alturaservice.com\/the-retail-challenge-less-space-higher-expectations\/#primaryimage"},"image":{"@id":"https:\/\/alturaservice.com\/the-retail-challenge-less-space-higher-expectations\/#primaryimage"},"thumbnailUrl":"https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/02\/Versilia_Loadin_Optimisation.jpg","datePublished":"2025-02-21T04:44:09+00:00","dateModified":"2026-05-14T10:48:21+00:00","breadcrumb":{"@id":"https:\/\/alturaservice.com\/the-retail-challenge-less-space-higher-expectations\/#breadcrumb"},"inLanguage":"es-CO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/alturaservice.com\/the-retail-challenge-less-space-higher-expectations\/"]}]},{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/alturaservice.com\/the-retail-challenge-less-space-higher-expectations\/#primaryimage","url":"https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/02\/Versilia_Loadin_Optimisation.jpg","contentUrl":"https:\/\/alturaservice.com\/wp-content\/uploads\/2025\/02\/Versilia_Loadin_Optimisation.jpg","width":1200,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/alturaservice.com\/the-retail-challenge-less-space-higher-expectations\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/alturaservice.com\/en\/"},{"@type":"ListItem","position":2,"name":"The retail challenge: Less space, higher expectations"}]},{"@type":"WebSite","@id":"https:\/\/alturaservice.com\/es\/#website","url":"https:\/\/alturaservice.com\/es\/","name":"Altura Service Limited","description":"La soluci\u00f3n integral para la venta a bordo","publisher":{"@id":"https:\/\/alturaservice.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/alturaservice.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-CO"},{"@type":"Organization","@id":"https:\/\/alturaservice.com\/es\/#organization","name":"Altura Service Limited","url":"https:\/\/alturaservice.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/alturaservice.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/alturaservice.com\/wp-content\/uploads\/2026\/08\/Altura-Logo-BLACK.webp","contentUrl":"https:\/\/alturaservice.com\/wp-content\/uploads\/2026\/08\/Altura-Logo-BLACK.webp","width":900,"height":202,"caption":"Altura Service Limited"},"image":{"@id":"https:\/\/alturaservice.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/AlturaSoluti1","https:\/\/www.linkedin.com\/company\/altura-service\/"]},{"@type":"Person","@id":"https:\/\/alturaservice.com\/es\/#\/schema\/person\/aba24c8db34fffba0af75dd5124801be","name":"Estefania Vilardy","image":{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/secure.gravatar.com\/avatar\/ab7a2282e223fc050abc989e02f643a5713e04dabe30ae1933a21c7f9905f617?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ab7a2282e223fc050abc989e02f643a5713e04dabe30ae1933a21c7f9905f617?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ab7a2282e223fc050abc989e02f643a5713e04dabe30ae1933a21c7f9905f617?s=96&d=mm&r=g","caption":"Estefania Vilardy"},"url":"https:\/\/alturaservice.com\/es\/author\/marketing\/"}]}},"_links":{"self":[{"href":"https:\/\/alturaservice.com\/es\/wp-json\/wp\/v2\/posts\/8742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alturaservice.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alturaservice.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alturaservice.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alturaservice.com\/es\/wp-json\/wp\/v2\/comments?post=8742"}],"version-history":[{"count":2,"href":"https:\/\/alturaservice.com\/es\/wp-json\/wp\/v2\/posts\/8742\/revisions"}],"predecessor-version":[{"id":9375,"href":"https:\/\/alturaservice.com\/es\/wp-json\/wp\/v2\/posts\/8742\/revisions\/9375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alturaservice.com\/es\/wp-json\/wp\/v2\/media\/9372"}],"wp:attachment":[{"href":"https:\/\/alturaservice.com\/es\/wp-json\/wp\/v2\/media?parent=8742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alturaservice.com\/es\/wp-json\/wp\/v2\/categories?post=8742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alturaservice.com\/es\/wp-json\/wp\/v2\/tags?post=8742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}