Future of onboard retail
Onboard retail remains one of the few areas where airlines can directly influence both commercial performance and customer experience in real time. At its best, it brings together operational precision, customer insight and brand expression in a uniquely constrained environment. At its worst, it becomes a lightning rod for fractured commercials and a neglected passenger […]
¿Quién controla realmente las ventas a bordo... y a qué costo?
A quiet revolution is taking place in the retail space onboard aircraft. Its drivers are rooted in a genuine desire to offer choice – choice for airlines looking to differentiate their service offering, and choice for passengers who are increasingly discerning and whose expectations are shaped by their experiences on the high street and online. We’re seeing […]
Altura mejora la tecnología de venta a bordo de Volotea con la solución integrada de pagos y punto de venta de MOST
Altura, the onboard retail specialist managing Volotea’s inflight retail program, has successfully upgraded the airline’s onboard technology infrastructure by deploying a new retail and payment platform from MOST. The rollout includes advanced point-of-sale (POS) software, integrated payment processing, and custom smartphone-based hardware designed specifically for cabin crew use. This move marks a major technology refresh […]
Tendencias futuras en el retail a bordo: Lo que las aerolíneas pueden aprender del retail tradicional
As someone who’s spent years helping airlines evolve their retail offering, I’ve always looked at what’s happening in parallel industries. What we’re seeing right now in retail and hospitality – particularly on the high street – is a wave of innovation driven by shifting customer behaviour and accelerated by necessity. And it’s packed with insight […]
El reto del retail: menos espacio, más expectativas
Inflight retail must deliver on three fronts: Passenger satisfaction Operational efficiency Commercial performance The airline in question was carrying a large, underperforming range with little clarity on what was working and what wasn’t. Our challenge was to streamline the range – without compromising customer choice or brand perception. Our Approach: Category Management and SKU Discipline […]
Navegando los cielos: Cómo estamos transformando el retail a bordo en Altura
When we launched Altura, our ambition was clear — to create a different kind of inflight retail partner. One that puts airlines first. One that isn’t tied to legacy systems or rigid models. And one that can move fast in a sector where agility is increasingly essential. Less than a decade later, we’ve built a […]
JetSMART Colombia: Impulsando el retail a bordo en tiempo récord
In late 2023, JetSMART identified the need to expand its operational footprint to support rapid network growth. With successful retail programmes already running in Chile, Peru and Argentina, the airline appointed Altura to lead the swift rollout of a new onboard retail operation in Colombia. Initially scoped for a single aircraft, the plan evolved quickly. […]
Forjando la nueva generación de líderes de Altura sin fronteras
At Altura, we understand that leadership is not just the domain of the senior team and that to be successful everyone has a role to play. It’s not about being in charge – it’s about taking responsibility. So, we decided to invest in the development of the next generation of talent across all areas of […]