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Range Change

Change the range without breaking the operation.
Range change, run as a process rather than an event. Process design, product and supplier selection, customisation, marketing and promotions. A range change is where a programme gains or loses a year of margin, and it fails when the operation, the crew and the marketing are not moved together.

Who it is for

  • Airlines planning a range refresh or relaunch.
  • Programmes whose range has not meaningfully changed in years.
  • Airlines wanting the brand properly reflected in what is sold.

What you get

  • Range change process design and calendar.
  • Product and supplier selection, with sourcing we can change when it suits you.
  • Customisation and co-branding of the offer.
  • Marketing, promotions and crew communication to land the change.

Our experience

Range experience across the full spectrum of airline types, including current European and Latin American programmes.
Talk to us about Range Change
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