MEET OUR EXPERTS — Crew Specialist Edition
Tati joined Altura as a Crew Performance Specialist after years of flying. She talks about why engaged crew sell better, what most people don’t appreciate about the job, and the project she’s most proud of. About Tati How did you get into the aviation industry? I took my first flight when I was 8 years old, and from that […]
MEET OUR EXPERTS — Retail Specialist Edition
As a Retail Specialist and having worked for Altura for over three years, Monica plays an important role in turning strategy into action. Here, she talks about her role, her approach to the craft and what she enjoys most about being part of the Altura team. About Monica How did you get into the aviation industry? Honestly, a bit by […]
Future of onboard retail
Onboard retail remains one of the few areas where airlines can directly influence both commercial performance and customer experience in real time. At its best, it brings together operational precision, customer insight and brand expression in a uniquely constrained environment. At its worst, it becomes a lightning rod for fractured commercials and a neglected passenger […]
Why Buy on Board programs are not always profitable – Mark Zimmerman
Catering to airline passengers with a payable service took off with the rise of the LCC industry in Europe during the first decade of this century. It was a resounding success, with early adopters such as easyJet, Wizz Air, Ryanair, and Norwegian Air Shuttle at times generating a significant share of their overall profits […]
¿Quién controla realmente las ventas a bordo... y a qué costo?
A quiet revolution is taking place in the retail space onboard aircraft. Its drivers are rooted in a genuine desire to offer choice – choice for airlines looking to differentiate their service offering, and choice for passengers who are increasingly discerning and whose expectations are shaped by their experiences on the high street and online. We’re seeing […]
Tendencias futuras en el retail a bordo: Lo que las aerolíneas pueden aprender del retail tradicional
As someone who’s spent years helping airlines evolve their retail offering, I’ve always looked at what’s happening in parallel industries. What we’re seeing right now in retail and hospitality – particularly on the high street – is a wave of innovation driven by shifting customer behaviour and accelerated by necessity. And it’s packed with insight […]
Navegando los cielos: Cómo estamos transformando el retail a bordo en Altura
When we launched Altura, our ambition was clear — to create a different kind of inflight retail partner. One that puts airlines first. One that isn’t tied to legacy systems or rigid models. And one that can move fast in a sector where agility is increasingly essential. Less than a decade later, we’ve built a […]